I don’t have access to valid data specifying whether ubiquitous streaming services currently manipulate spoken word Podcasts using the same methods applied to music submissions. They widely suggest mastering for optimum fidelity and present streaming services with a well produced product that may be efficiently manipulated according to the service’s requirements. Many music mastering engineers recommend producers simply ignore the loudness target concept. defined True Peak overshoots – limiting may be applied. However I do believe select streaming services add gain (and possibly limiting) if necessary.īTW Loudness Normalization in concept is nothing more than adding/subtracting gain in order to meet a specified target. I’ve heard this practice is not widespread. Note if the above scenario is reversed I’m not entirely sure if adding gain is now commonplace. They apply perceptual loudness manipulation across submissions in order to establish playback consistency.įor example if -14.0 LUFS is the recognized distribution Integrated Loudness for an arbitrary music streaming service and your mastered music submission checks in at -10 LUFS … the service will subtract 4 LU of gain. In essence networks expect the submitter to properly (let’s say) manipulate prepared works in order to meet requirements prior to submission.Ĭonversely most music streaming services handle this so called manipulation internally using proprietary methods. If an audio submission does not meet the specified requirement(s) – the work is rejected. Regarding vague perspectives in relation to whether the “Target Loudness” post production mindset is relevant, or not … hear me out.īroadcast networks specify audio submission Integrated Loudness targets which include tolerance margins.
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